According to the report, Black influencers are often paid significantly less than their white counterparts for the same amount of work. This disparity is particularly troubling considering the current focus on supporting Black voices and causes, such as the Black Lives Matter movement.
Many brands have been quick to align themselves with the Black Lives Matter movement in their marketing efforts, yet they are failing to adequately compensate Black influencers for their contributions. This disconnect highlights the need for greater transparency and equity in the influencer marketing industry.
It is imperative that brands and marketers take steps to address this issue and ensure that Black influencers are paid fairly for their work. By doing so, they can support and uplift Black voices in the industry and demonstrate a genuine commitment to diversity and inclusion.