This new ad format is part of Instagram’s ongoing efforts to help creators monetize their content and generate income from their social media presence. By allowing influencers to get paid for testimonials in comments, Instagram is providing a new revenue stream for content creators and giving brands a new way to promote their products and services.
The new ad format works by allowing brands to sponsor comments from influencers, who will then write testimonials about the brand’s products or services in the comments section of their posts. Creators will be compensated for their testimonials based on engagement metrics such as likes, replies, and shares.
Overall, this new ad format represents an exciting opportunity for influencers and content creators to monetize their Instagram presence and collaborate with brands in a new and innovative way. It will be interesting to see how this new feature is received by the Instagram community and how it will impact the influencer marketing landscape.