In many cases, far-right publishers and disinformation websites use sensationalist or divisive content to attract clicks and engagement, which in turn generates advertising revenue. Amazon, like many other companies, places ads on these websites in order to reach a wider audience and increase sales.
Additionally, Amazon has faced criticism for its lack of oversight and transparency when it comes to advertising placements. The company has been accused of not doing enough to prevent its ads from appearing on websites that promote hate speech, misinformation, and conspiracy theories.
In response to these criticisms, Amazon has taken steps to improve its advertising policies and algorithms. The company has implemented stricter guidelines for the types of websites that can display its ads, and has increased its efforts to monitor and block ads from appearing on sites that violate its policies.
Overall, Amazon’s funding of far-right publishers and disinformation websites can be attributed to a combination of automated advertising systems, lack of oversight, and the company’s desire to reach a wide audience. Moving forward, it will be important for Amazon to continue to improve its advertising policies and practices in order to prevent its ads from appearing on harmful or misleading websites.